2019 Fall Truckee River Cleanup, Adopt-A-River & Adult Outreach Education
The Truckee River Cleanup is designed to address both the direct and immediate presence of weeds, litter and non point pollution runoff, and the underlying causes of these challenges by educating and engaging the community. KTMB uses proven approaches to “Cleanups” that have been shown to save tax payers money. According to Keep America Beautiful “About 85 percent of littering is the result of people’s attitudes …. Changing individual behaviors is the key to preventing litter -and environmental cues can make a difference.” By engaging volunteers and community partners in this effort, as well has having consistent outreach and messaging to support behavior change, KTMB is helping to better protect the water resources of the Truckee River.
- Remove invasive weeds and trash from along the Truckee River corridor and its tributaries during KTMB’s Truckee River Cleanup Day
- Monitor the impact of current cleanup efforts
- Engage more year-round cleanup support through KTMB’s Adopt-A-River program
- Provide community education and outreach to decrease environmental threats to the rive
This project supports the TRF Grant Priorities V, VI, VII, and VIII – Support to Rehabilitation of Local Tributary Creeks and Drainage Courses, Stewardship and Environmental Awareness, Meet Multiple Objectives, and Leverage Stakeholder Assets and Participation. KTMB educates and informs residents and visitors about the importance of maintaining a healthy river; how noxious weeds negatively affect native plant communities, habitats, and watershed; how litter and pollution are harmful to human health, wildlife, the local environment and economy; and collaborates to create a cleaner community while saving taxpayer dollars.